Retail 4.0

Innovative technology and digitalisation

  • Run your operations efficiently
  • Enrich the experience of your customers
  • Online as well as in-store
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Get prepared for current and future challenges

Know your customer

Optimize interactions

Reduce costs and be more efficient

Improve the customer experience

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The future-proof retailer is 'phygital'

76% of Belgian consumers buys online, while 90% of all physical products is still bought in-store. Consumers today don't think in channels, they just want to shop.

Become a future-proof retailer. Discover how technology and digital transformation can help you to get phygital. How? Obtain more operational efficiency and customer centricity in your business model. Invest in your customer’s experience while increasing traffic & basket size.

Find out innovative solutions for the retail of the future.

How to boost the in-store experience with the Electronic Shelf Labels and the Smart Retail Analytics?

Key elements

Entrance Monitoring

Covid-19 is responsible for a significantly changed shopping experience. With our solution “Entrance Monitoring”, Proximus proposes to facilitate shop access management but also to provide valuable insights to retailers and customers.

Customer interaction

Interact with your customers: inform, advise and offer them your unique expertise during the pre and post store phase. Real time online assistance and SMS services ensure that shoppers come back for more.

Know your customer

64% of shoppers say they feel retailers don't truly know them. Use location and in-store analytics to get better customer insights.

The "wow" customer experience

Centrally managed real-time data on electronic shelf labels, touchscreens, digital screens and info kiosks can influence instant purchase decisions and support in-store e-commerce.

Digitally empowered employee

The digitally empowered mobile employee is equipped with a tailored app on his or her mobile device. Access to an immense source of information transforms him or her into a true expert.

The connected always-on secured store

Before investing in technologies that collect data to be more efficient, you need a fast, reliable and secure network.


The Internet of Things enables you to monitor and manage energy, while Blockchain contributes to traceability of your goods and makes it possible for you to set up loyalty programs in eco-systems


Let's get phygital

Did you know that:

  • 60% of consumers think it's important to see or touch the products before purchase.
  • Mobile shopping doubled in the last 6 years.

Are you planning to invest in e-commerce or in-store technology to create a wow customer experience? How do you know what truly creates value for your store?

Proximity Monitoring

The coronavirus pandemic is forcing companies to observe strict safety measures. Proximity Monitoring can help your company to drastically limit the risk of infection and work in complete safety.

Decathlon customers shop safely thanks to Entrance Monitoring

For Decathlon, innovation and digital transformation are two inseparable components of customer experience and internal efficiency. The proof is the Entrance Monitoring solution integrated into 25 of the 37 stores in Belgium.