It’s a way to send branded, interactive messages (images, buttons, videos, payment links) straight into the customer’s native messaging app at scale. See how it works on the Proximus NXT page for RCS Business Messaging for Enterprises.
How RCS takes SMS to the next level
Enriched messaging for customer communications
Published on 23/01/2026 in Webinars, keynotes and videos
During Think NXT 2025, Stéphanie De Witte (Proximus NXT) explains how RCS Business Messaging brings a new level of interaction and trust to business messaging, with rich content, buttons and a verified sender, straight in the native messaging app.Want to explore RCS in more detail?
RCS is essentially an enriched SMS, with rich content, interactive buttons and a verified sender, right in your customers’ native inbox.
Stéphanie De Witte, Product Manager RCS at Proximus NXT
In this short video, Stéphanie explains how Rich Communication Services (RCS) upgrades traditional SMS. You get rich content like photos, clickable buttons, and suggested replies, all in your phone’s native messaging app.
You’ll learn why SMS is still widely used by businesses for things like one-time passwords and appointment reminders. It also explains why SMS is no longer enough when you want real interaction with customers or employees.
Stéphanie also shares a key benefit of RCS: verified sender identity, approved by the operator. And when RCS isn’t available, messages automatically fall back to SMS. With examples from healthcare and retail, you’ll see the results Proximus NXT achieves today by sending appointment messages via RCS.
Want to see how RCS can make your customer communication more personal, more effective and more secure?
Watch the interview below and find out what your first steps can be.
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Because it keeps the reach and speed of messaging, but adds richer content, two-way interaction and better measurement without requiring customers to download another app. Proximus explains the evolution in RCS: The next step in mobile messaging.
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They can tap buttons to confirm, book, pay, browse a carousel, get directions, or start a conversation right in the message thread. RCS is part of Proximus NXT’s customer interactions portfolio.
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Your business identity is verified, so recipients see your organisation name and branding in the message thread helping build trust and lowering the risk of spoofing. For the wider security context, explore Cybersecurity solutions from Proximus NXT.
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RCS Business Messaging is positioned for secure, auditable communication, useful when you have regulatory obligations around data protection and resilience. If you’re mapping NIS2 requirements, start with NIS2 directive: EU cybersecurity measures.
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RCS works best when it’s part of a joined-up journey where customers can move between channels (e.g., messaging apps, web chat) while your teams keep context. If you want centralised handling of digital conversations, look at #Interact by Proximus.
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Yes, RCS can power guided flows (quick replies, suggested actions) and hand over to automation or humans when needed. For how Proximus NXT approaches automation, see support via chatbots.
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Choose RCS when you want branded, interactive journeys and measurable engagement. Choose bulk SMS when you need quick, simple outreach at scale (or multi-channel scenarios). Here’s Proximus NXT Bulk SMS / automated text messages solution.
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RCS can reduce inbound pressure by enabling self-serve actions in-message and it can also trigger assisted support when needed. If you’re modernising CX operations, see Contact Center as a Service (CCaaS).
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If you want to explore fit, use cases and pricing with specialists, you can contact Proximus NXT directly via Get in touch with an Get in touch with an RCS expert .