The Proximus NXT platform is a single environment where you manage all your automated customer interactions over SMS, voice, email, RCS, chatbots, and AI. You can create flows, set timing, and choose the right channel for each step in the customer journey, so your messages are always relevant and consistent.
Automated messaging solutions on enterprise level
Reach large contact groups across SMS, voice, email, RCS, and AI-powered bots
- Easy integration with your systems
- Messaging automation at enterprise level
- Tailored to your industry and audience
Automate communication with large contact groups
Send and receive automated messages across SMS, voice, email, RCS, and bots from one platform. Set up flows based on the customer journey, with the right scenario, timing, and channel for each message. Combine general and personalized communication, track delivery, and connect the solution to your existing systems such as CRM, ERP, EHR or ticketing tools.
Key benefits of automated messaging
- Higher reach and engagement thanks to timely, relevant messages on the preferred channel
- Less manual work for staff, fewer missed appointments, calls or payment follow‑up
- Faster, more consistent communication in critical moments (incidents, outages, emergencies)
Sectorial implementations
Channels & Features
SMS
Automated, high‑reach text messaging (API, Email‑to‑SMS, Mailer, SMPP) with instant delivery and personalization
Voice
Voice API, voice bots and IVR to automate inbound and outbound calls, reduce queues, and improve call handling
AI-powered email triage and response (EmailPilot) to analyze, prioritize and route messages automatically
RCS
Rich messaging with images, videos, buttons, carousels, branding and chatbot integration, with SMS fallback
RAG AI
AI layer that generates accurate, brand-aligned answers based on verified company data, across all channels
Bots
Chat and voice bots for 24/7 automated support, with hybrid handover to human agents for complex cases
Use cases
In a crisis situation, efficient and rapid communication is essential. Bulk sms is the most adequate solution to alert a large number of people in just a few minutes.
Using one-time passwords protects you from cybercrime. Send your customers a text with a temporary authentication code. This secures all connections to your systems, such as online payments, registration of new customers, electronic signature of contracts, etc.
Send a reminder text message to your customers for medical appointments, technical inspection, restaurant reservations, etc. Texting reduces missed appointments by up to 50%.
Give your sales a boost with text advertising. Whether you want to win new customers, build loyalty, reactivate your existing customers or increase attendance at your events. Text message advertising is a powerful way to reach your target at a lower cost.
Guide your customers through every step of their online order by sending a follow-up text. For your customers, there is nothing more reassuring and user-friendly than to be informed step by step about the processing of their purchase. Give them a unique experience that makes them the best ambassadors for your brand.
Frequently asked questions
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Automated SMS lets you send reminders, alerts and confirmations at scale, for use cases such as appointments, payments, incident alerts or marketing campaigns. This reduces no-shows, speeds up payments and ensures that critical information (for example in emergencies or IT incidents) reaches the right people instantly.
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You can combine SMS, voice calls, email, RCS, chat, social messaging, and AI‑powered bots in one orchestrated customer interaction platform.
This means you can start a flow with an SMS, continue over RCS with rich buttons and hand over to a chatbot or live agent when needed, all tracked in one place. For an overview of these possibilities, see 1 platform for all your customer interactions. -
Automated messaging helps you warn employees, citizens, or customers in real time during IT incidents, security issues, floods, or other emergencies. You can send alerts over SMS, voice or email, define who receives which message and reduce the pressure on your helpdesk by proactively updating everyone. More information on this use case is available on our mitigate risks and respond to incidents page.
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RCS (Rich Communication Services) turns a simple SMS into an interactive, branded experience with images, buttons, carousels and payment links, in the native messaging app. You can guide customers through a visual flow, let them choose options with one tap and measure every interaction, while the platform falls back to SMS when RCS is not available. Discover these advantages on our RCS Business Messaging for enterprises page and read how RCS can improve business communication.
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The platform is widely used in government, healthcare, finance, manufacturing, retail and service providers for reminders, alerts, customer updates, and internal communication. Each sector has specific scenarios such as appointment reminders in hospitals, payment alerts in banking, production incident alerts in manufacturing, or flash promotions in retail.
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Automated communication is part of a broader portfolio where Proximus NXT connects customer interactions with cloud, data, AI, security, and networking. This lets you use your trusted data to trigger messages, analyze responses, and integrate communication flows with your wider ICT landscape and digital workplace. To see how this fits into your overall environment, visit ICT for large companies.