Communication and cooperation in times of digitalization
Published on 09/01/2018 in News
Digital disruption is a controversial issue in every business sector. What is more, the digital transformation is gathering pace. So how should a business react? Proximus gave a series of concrete answers during a well-attended workshop in Anderlecht football stadium.
One of the characteristics of digital disruption is that new players use technology to take on the existing market leaders, the most well-known examples being companies like Uber, Netflix and Spotify. To be successful in this new context, companies need to tackle things differently. They have to focus more on service and experience, on the productivity of people and resources, on mobile communication and cooperation. But they not only have to approach familiar processes differently. They also have to do things that are really different: offer new products and solutions.
The use of new technology – such as the Internet of Things – provides the necessary opportunities. During the workshop, Proximus defined four possible fields of action.
- Communication and cooperation
Digitalization means that offices and workplaces need to be arranged differently. Of course, a lot depends on the sector and the company’s actual activities. The reasons for combining communication and cooperation – in a solution for Unified Communications (UC) – are greater staff mobility, support for home working and increased productivity thanks to efficient cooperation.
During the workshop, participants were given a brief introduction to Cisco Spark and Microsoft Skype For Business. Special attention was paid to CloudBond 365, whereby Proximus combines the advantages of Skype for Business with telephone services in a simple fashion and integrates them with Microsoft Office 365.
Mobile support for staff is an important link in the digital story. But how does the company strike the right note? Do they go for mobile first or for mobile only? And how do they deal with this? Staff don’t like going around with two mobile devices – one professional, one private. Equally, using one device for work and for private matters leads to a lack of clarity.
During the workshop, Proximus presented a simple solution with Fixed Mobile Unification (FMU). Using this system, the employee’s fixed business number also rings on the smartphone. Outgoing calls are made using the business number – or the company’s general number – while private calls continue to go through the private number. FMU offers a twofold solution via one device. Telephone communication takes place via the SIM card. No apps are involved.
- Operational excellence
Proximus supports all possible formulas for the UC solutions put forward: on premise (managed and unmanaged) or in a private cloud, on dedicated hardware in each case, but equally well in the public cloud, on shared hardware. The managed solutions provide the best guarantees of the quality and continuity of the services on offer. Where necessary, Proximus supports the company’s transition to a new formula: from drawing up a roadmap to communication with staff and practical training on the applications via workshops.
- Interaction with the customer
Digital disruption usually rests on one key element: prompt interaction with the customer, via all possible channels. The solutions offered by Proximus were explained to workshop participants using an example: various outlets in a chain of stores connected via Proximus Explore, CloudBond 365 in a private cloud for communication and cooperation, Office 365 and FMU for all staff. The result: optimal reachability and cooperation between the staff, smart routing of incoming calls from customers, suppliers and partners.
Find out here what the participants learnt from the workshop.
For more information on smart collaboration, download the white paper here