Over the past weeks, customers received an e-mail or letter in the post informing them about this. Personalized advertisement has existed for a long time on the Internet. Yet unsuspecting viewers who break into a sweat when they read about this, or experience other stress symptoms, can rest assured: advertisement banners will not appear on their screens while they're watching a program. And no, we won't be bombarding you with advertisement related to the adult movie you just watched.
What’s more, you'll hardly notice the personalized messages. In agreement with the channels, these messages will be carefully inserted in the advertisement blocks you already get to see.
And you will certainly not see more advertisement than usual: we will replace existing commercials with targeted advertisement. In case of deferred viewing, outdated program announcements may be replaced with advertising messages.
This will be done on the basis of your viewing behavior: for example, if you regularly watch football matches, you may receive more advertisement about sporting products. Because not every viewer has the same interests.
So, in fact, very little will change. But if you want to deactivate the personalized advertisement, you can do this via MyProximus.