MyAnalytics provides you with information based on location and date, such as data on visitors of a specific city or event.
When you understand your customers and their behaviour better, it allows you to develop new business ideas or adjust your strategy.
This information is especially useful for:
Customer privacy is always guaranteed because there is no use of personal data.
Ex.: how many people visited my city’s market during the summer months?
Ex.: how many people left the festival site before the last concert?
Ex.: which weekday is the busiest for this highway?
E.x.: When extra emergency services should be deployed when there are large numbers of people, for example a demonstration
Where do tourists come from, how long do they stay and what is their next destination? Westtoer, visit.brussels and Toerisme Vlaanderen use location data for new insights in the tourist sector.