Use location and other data to your advantage
- Use location and other data to your advantage
- Determine which insight you want
- Pay per report
How does it work?
When a user’s mobile connects to mobile antennas, it provides location data to properly route the communication. This data is a valuable source of information as they can be reuse for insights and statistics. The user could be local subscribers or international subscribers travelling in Belgium.
Proximus fully respects the privacy of its customers and of your existing and potential customers. All data in the reports are anonymized and aggregated. We only draw up reports if there are at least 30 people active in a region.
Custom build solution
Location based anonymised data are processed and can be combined with other data sources coming from public source (eg StatBel) or from data of partners or even with data from your data base.
Self-service web portal solution
You can request a report via Proximus MyAnalytics Portal. Through the portal you have access and may use our intuitive data stories to query these aggregated results sets and visualise relevant information.
Users can easily dive deeper into the data and filter and visualise the aggregated results sets per location, origin, profile or time.
Big Data Solutions
We offer both custom solutions and specific reports that are easy to order by subscribing to Proximus Analytics.
Visitor and Event Analytics:
Measure the number of visitors for a specific location (postal code, square, province...) or during an event.
E.g.: how many people visited my city's market or how many people left the festival site before the last concert?
Analyse the traffic flow thanks to data from connected vehicle, routes sensors and parking sensors to adapt your strategy for mobility.
Eg. What’s the impact on mobility by transforming a car lane in bicycle path?
Measure the number of movements between point A and B.
E.g.: which weekday is the busiest for this highway?
Provide information about the amount of spending and the business sectors which take benefit from it.
E.g.: What’s the increase of revenues for local retailers by organising a Christmas fair.
Socio demographic Analytics
Provide information such as family composition, age, education, income level or social class.
E.g.: Who are the people coming to my mall?
Real Time Crowd Management
Provide real time information about number of people in a specific zone.
E.g.: Monitor the crowd along a demonstration against climate change or along a bike race as Rond van Vlanderen or Tourde France.
provide specific insights by crossing data from other MyAnalytics reports or with other external data source.
COVID-19 activity report
The governments' exit plan has an impact on the mobility and citizens' professional and private activities. Proximus Data Analytics tools allow you to measure and monitor these changes