Live webinar 2 - Measure for success: translating your business ambitions into measurable results

Published on 12/03/2021 in Events & activities

Live webinar 2 - Measure for success: translating your business ambitions into measurable results

Webinar

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In the first webinar we explored consumer behaviour. Now, we measure things like customer centricity, KPI’s, leads, conversions, customer journey.

What am I going to learn?

1. Intro on customer centricity: understanding your most valuable customers

2. Understanding topics such as:

  • Customer journey: the journey a customer takes on your website
  • Lead: those potential contacts with value
  • Conversions (soft & hard conversions): the actions you want people to take on your website
  • KPI’s: defining metrics that matter
  • Tool Google Analytics (free version) for web-Analytics: analyzing and understanding website data

The webinar is only available in French & Dutch.

Proximus Business

  

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