Live webinar 2 - Measure for success: translating your business ambitions into measurable results
Published on 12/03/2021 in Events & activities
In the first webinar we explored consumer behaviour. Now, we measure things like customer centricity, KPI’s, leads, conversions, customer journey.
Webinar
What am I going to learn?
1. Intro on customer centricity: understanding your most valuable customers
2. Understanding topics such as:
- Customer journey: the journey a customer takes on your website
- Lead: those potential contacts with value
- Conversions (soft & hard conversions): the actions you want people to take on your website
- KPI’s: defining metrics that matter
- Tool Google Analytics (free version) for web-Analytics: analyzing and understanding website data
The webinar is only available in French & Dutch.