What am I going to learn?

1. Intro on customer centricity: understanding your most valuable customers

2. Understanding topics such as:

• Customer journey: the journey a customer takes on your website
• Lead: those potential contacts with value
• Conversions (soft & hard conversions): the actions you want people to take on your website
• KPI’s: defining metrics that matter
• Tool Google Analytics (free version) for web-Analytics: analyzing and understanding website data

The webinar is only available in French & Dutch.