Published on 24/09/2018 in Inspiration
Newsflash: almost nobody really reads your web copy. Most of your visitors click away after just a few seconds. And even if somebody stays a bit longer, it’s most likely that they’ll only be quickly scanning your page.
It has been proven that visitors look at webpages in an F-pattern: people read the top line and a section of copy in the middle, but in between they only scan a few elements on the left side of the screen. Are you taking this into consideration? If not, the relevant information you want to convey may be lost.
So, your visitors leave your site too quickly? That’s too bad, but it’s not the end of the world. You can tackle this issue by being a little smarter in how you design your website:
The difference between a good website and a bad one? A good website helps its visitors. Your visitor clicked through to your website because they were looking for information.
Think about what it is that your customer needs and give them that. The faster you can answer their questions, the greater the chance they’ll appreciate your company and will want to become a customer.
A few more ways for your website to be seen as extra helpful:
Did you not think through the structure of your website carefully enough?
You are paying for that now: not only are your visitors leaving your site too quickly, but they are also missing your message. Invest in a good web developer. A professional knows how to deal with your visitors and will help your website produce better results.