Branded calling API
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What does this API do ?
The Verified Caller API enables enterprises to send operator-authenticated “business card” information to a customer’s mobile phone when making an outbound call. This business card can include the caller name, call purpose and, depending on implementation, richer media such as a logo, image, or video. The API helps customers recognise legitimate calls before answering, improving trust, reducing call avoidance, and supporting fraud prevention.
Use cases
Caller identification
Display verified caller information so the customer can immediately recognise who is calling before picking up.
Call purpose notification
Show the reason for the call, such as appointment confirmation, delivery update, payment follow-up, or customer support.
Campaign-based outbound calling
Activate verified caller information for specific outbound campaigns, time windows, or customer contact flows.
Applications
Banking & Insurance
Trusted outbound calls for fraud alerts, claims handling, payment issues, and customer support.
Healthcare services
Appointment confirmations, patient follow-ups, and hospital communications.
Delivery & logistics
Calls from couriers, dispatch teams, or delivery support services.
Government & public sector
Verified communications from public administrations, municipalities, and public services.
Key benefits
- Display verified caller information before call answer
- Show the caller name, call purpose or business-card content
- Increase customer trust in outbound communications
- Improve answer rates for important calls
- Reduce call avoidance caused by unknown or suspicious numbers
- Support fraud prevention and anti-spoofing initiatives
