This is how you choose the right colours for your company website
Veröffentlicht am 08/10/2018 in Technik, Tipps & Tricks
There are many things to consider when building a new company website. Design, copy, SEO … Chances are that the colour scheme won’t rank highly on your to-do list. But it is extremely important: colours, often subconsciously, influence people. And that can mean the difference between a regular visitor and a purchasing customer. Read our tips on website colours here!
Your personal preference? It’s not relevant!
Every colour conjures up a specific feeling. As an entrepreneur, you can use this to your advantage when creating your website. The reality is there isn’t a magical colour that will make people purchase things. So which colour palette will best suit your business? It depends on many factors, such as:
- The products or services you offer
- Your company values
- How your business positions itself
- Your competitor’s colour scheme
It is best not to choose a specific colour palette just because you like it yourself. What will work: thinking about which colours will have the right effect and how they fit together. Even better would be to test how your visitors react to them.
What do colours mean?
- White is clear and simple. It makes a website look fresh and organised.
- Black oozes class and gives your site an air of seriousness.
- Orange is cheerful and enthusiastic.
- Green feels balanced. It is also an easy colour on the eye.
- Red is energetic and warm. It will draw attention to a specific spot.
- Blue conjures up feelings of trust. It also makes your website look extra bright.
- Yellow creates a feeling of optimism, creativity and playfulness.
- Purple has an aura of peace and luxury.
A few final colour tips for your company website
- Not every colour attribute will be conveyed. An insurance broker will look reliable using green as their colour, whereas a food manufacturer using the same colour will remind people of natural products.
- The sale button (also known as the Call-to-action) must clearly stand out on your website. Make sure you go for a contrasting colour!
- Avoid turning your website into a colouring book. By using a free app, such as Palleton, you can easily find a palette of complementary colours.
It only takes a few seconds for a visitor to decide whether they will stay on your website or not. It is an intuitive reaction. You should therefore give the appropriate thought to details such as colours when building your website. Even better: hire an expert. With Bizz Online, you can get your own website from €15, built by people with tons of digital expertise, including what colours to use.
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