Proximus app Privacy policy
Last modified: 19/10/2026
Your privacy is important to you and to us, which is why we want to be transparent about what we do with your data.
In this document, you can find information on what personal data we collect about you, how we process your personal data when you use the Proximus app, for what purposes your personal data will be used and with whom it will be shared. We also describe how you can control the way your personal data is used in the Proximus app. In case you have questions about the processing of your personal data, you can find our contact details in this document.
Who is the controller?
The controller of the processing of your personal data described in this Privacy policy is Proximus SA under public law, with its registered office at Bd du Roi Albert II, 27, 1030 Brussels, Belgium - registered at the ECB under number 0202.239.951.
Proximus SA is responsible for all processing of personal data within the Proximus app.
If you have any questions about this privacy policy or the processing of your personal data, please contact our Data Protection Officer (DPO).
How to contact the DPO?
E-mail: privacy@proximus.com
Address: Boulevard du Roi Albert II, 27 - 1030 Brussels
For what purposes does Proximus use your personal data?
Your personal data are collected and processed for the purposes listed in this section. For each purpose you will find an overview of the personal data that is collected and processed for this purpose, the legal basis of each processing activity, the retention period of the personal data and the partners with whom personal data is shared.
- The creation of a Proximus app user account
What personal data will Proximus use?
For the purpose of creating a user account for the Proximus app you will be requested to authorize the app to retrieve the following types of personal data from your ‘itsme’ account:
- First and last name;
- Date of birth;
- Gender;
- Email address;
- Mobile phone number;
- Home address;
- Language preference;
- Technical identifiers
What justifies this processing activity?
Performance of the contract for the creation of a user account to enable you to use the Proximus app.
How long will Proximus keep these data?
These data will be processed by Proximus for this purpose up until the moment you delete your Proximus app user account.
With whom does Proximus share these data?
The personal data that you share with Proximus when creating your Proximus app account will, at that moment, not be shared with any third parties.
- Promotion of the Proximus app services and features
What personal data will Proximus use?
The Proximus app will send you push notifications to keep you updated on both existing and new services and features within the app for which the following personal data will be processed:
- First and last name;
- Technical identifier.
What justifies this processing activity?
Our legitimate interest to keep you informed on the services and features of the Proximus app.
How long will Proximus keep these data?
These personal data will be processed by Proximus for this purpose up until the moment you deactivate the push notifications on existing and new services and features.
You can deactivate these push notifications in the settings of the Proximus app (Profile and settings – Notifications center – Push Notifications – News about the app).
Otherwise these data will be processed by Proximus for this purpose up until the moment you delete your Proximus app user account.
With whom does Proximus share these data?
Your personal data that is processed for this purpose is shared with Airship, the platform used to send push notifications.
- Proximus for You
What is the service?
Proximus for You is a loyalty program administrated by Proximus and accessible via the Proximus app. When you access the Proximus for You program, you become a member of the program and you can enjoy (personalised) advantages (e.g., game, deals, surprises,…). Proximus processes personal data for the purpose of Proximus for You to check if you are a Proximus customer, to check if you are eligible to participate in the program (the program is only accessible for Belgian residents that are minimum 18 years old), to contact you correctly after a game took place (e.g., when you won a game), to enable you to participate and to register your score. To this end, your personal data will be shared with the developers of the games.
What personal data will Proximus use?
- Title (Mr, Mrs, Ms);
- First and last name;
- Postal code;
- Date of birth;
- Email address;
- Mobile phone number;
- Home address;
- Technical identifier;
- Internal identifier;
- Language preference.
What justifies this processing activity?
When you want to participate in the in the Proximus for You program, you consent to the General Terms & Conditions of this program, as well as to the processing of your personal data.
When you participate to a game, your consent is also asked to enable push notifications, would you wish to receive these.
How long will Proximus keep these data?
Your personal data will be processed by Proximus up until the moment you are no longer a member of the Proximus for You program.
With whom does Proximus share these data?
Your contact information might be shared with Proximus for You partners Hilarious and Circl to deliver the reward or to follow-up on a price you won.
What are my privacy rights and how can I exercise them?
Right of access
You have the right to request access to your personal data. In case you want to exercise this right, Proximus will provide you with an overview of the personal data that is processed about you in the Proximus app. You will also receive additional information on, for example, the reason why this personal data is processed, the origin of the data, the categories of third parties with whom Proximus shares your personal data, etc.
If you want to exercise your right of access, please send an email to privacy@proximus.com from the email address that is linked to your Proximus app user account stating that you want to exercise your right of access for the Proximus app.
Right to rectification
If you notice that certain data about you in the Proximus app are no longer correct, you can update your personal data via ‘itsme’ in the settings of the Proximus app (Profile and settings – Profile – Personal data – Update data with ‘itsme’). If you have a more specific rectification request, please send an email to privacy@proximus.com.
Right to erasure
You can delete your user account in the settings of the Proximus app (Profile and settings – Profile – Personal data – Delete my profile). If you have a more specific erasure request, please send an email to privacy@proximus.com.
Right to object
You have the right to object to the processing of your personal data. Please be aware that this right is subject to specific conditions. If you want to exercise your right to object, please send an email to privacy@proximus.com.
Right to restriction
You have the right to request restriction of the processing of your personal data. Please be aware that this right is subject to specific conditions. If you want to exercise your right to restriction, please send an email to privacy@proximus.com.
Right of data portability
You can transfer personal data that you provided to Proximus (e.g. contact details) to yourself or a third party. If you want to exercise your right of data portability, please send an email to privacy@proximus.com.
Changes in the privacy policy
If Proximus makes changes or updates to the privacy policy, you will be informed through a pop-up when you open the Proximus app.
You can submit a complaint to the Data Protection Authority
If you are not satisfied with the answer you receive from Proximus, or you do not agree with Proximus’ opinion, you can contact the Data Protection Authority and submit a complaint.
More information: see https://www.gegevensbeschermingsautoriteit.be/contact (NL) or https://www.autoriteprotectiondonnees.be/contact (FR).