I play hockey and watch the Belgian Red Lions. Eight years ago, they announced that they were going for a medal at the Games in Rio. With a clear, step-by-step plan, including various milestones along the way, they actually achieved that huge ambition. If they can do it, then companies should certainly be able to.
Tesla's determination to change the world made an impression on me. Plus I think it's great the way they have positioned their product. It cost a great deal of money to develop and produce their technology, so they made sure from the outset they had an extremely luxurious design and comfort. That way, they meet the expectations of their target group who can afford a Tesla.
The French documentary ‘Demain’ (Tomorrow) refuses to go along with the pervasive negativism around global warming. Instead, the film focuses on pioneers with concrete initiatives to change course. People and companies often wait too long for politicians to take decisions for them. You're much better off taking your fate into your own hands. And the world, too.
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