Published on 17/10/2018 in Solutions & services
With lots of ideas and projects popping up all over Belgium, the pieces of the huge Smart Cities jigsaw are coming together. In this context, Proximus aims to listen and understand the real needs. “Our methodology has been adapted, because it’s not a question of going through a big catalogue of products for sale. We want to co-create solutions with the cities, the municipalities, partners and above all the public. Solutions that can respond to the priorities of those concerned,” explains Tamana Bostan of Proximus.
Smart City Live Lab, the IoT and data analytics project undertaken with Ottignies-Louvain-la-Neuve, was one of the themes of the Proximus stand at the Smart City Wallonia fair.
Discover erverything about Smart City Live Lab
“The laboratory concept relaxes those involved and stimulates the input of good ideas along the way. Of course, agility and municipal regulations are not always compatible. But above all, we focus on the tests, and we move forward!,” says David da Câmara Gomes, alderman in Ottignies-Louvain-la-Neuve.
5 reasons that prompt a city to activate connectivity:
One of the responses to activating Smart Cities involves ‘data analytics’. More specifically a ‘location analytics’ solution. “The data from our mobile network are available 24/7 and do not represent any additional investment for us. They allow us, for instance, to estimate on a macroscopic level the most probable geographic origin of individuals and the number of people present. All on an anonymous, aggregated and secure basis,” explains Sandra Ajzenman, Integrated Value Proposal & Smart City Manager at Proximus, during her workshop at Smart City Wallonia.
The town of Herstal already benefits from the use of the Proximus data analytics solutions. Again on a macroscopic level, the town aims to improve the management of its territory. “Thanks to data analyses and updating by zones, we have, for example, a complete overview of the geographic origin of visitors at our weekly market. This is an opportunity to redefine and stimulate our catchment area. Information that’s worth its weight in gold!,” says Gérald Trokart, Director of Urbeo commerce – author on Herstal commerce, during his talk.
The data from our mobile network allow us to estimate, on a macroscopic level, the most probably geographic origin of individuals and the number of people present. All on an anonymous, aggregated and secure basis.
Sandra Ajzenman, Integrated Value Proposal & Smart City Manager at Proximus
And in a context of local commerce, the data can be further enriched. “We can even define purchasing behavior thanks to correlation with data on payments made via a partner such as MasterCard,” Sandra Ajzenman concludes.
Find out how co-creation between cities, start-ups and the academic world works.