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Know your customer

Published on 03/01/2020 in Sectors

Know your customer

Optimize your marketing campaigns and new points of sale based on customer data from inside and outside your store.

The location of a store in relation to your customer base is crucial for success. Yet knowing the customer behavior in your store is even important. 

Get insights on:

  • Benchmark Location Analytics
    Analyse the performance of your shops compared to the competition or to other shops within your portfolio.
  • Advertising optimisation
    Identify the best way to communicate with your customers.
  • Customer Profiling
    Identify who your customers are or which ones you are missing.
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1. Location analytics

Enrich your analytics outside the store to determine the best location for a new point of sale:

  • Where do I open a location successfully?
  • Can I close a location? Which one?
  • What's my market share in each region or area?

2. Customer analytics

Insights in your customer's behavior helps you make adjustments that resonate better with your customers.
Discover:

  • What's your customer like?
  • What is the behavior of your customer?
  • What's the available income of your customers?
  • Where can my ideal customer be found?
  • What is my customer doing outside my area?
  • How loyal is my customer?
  • Your visitors’ heat map
  • What are the best ways and channels to reach out to my customers?

3. The retail dashboard

The retail dashboard is where everything comes together. It provides you with a bird’s eye view of all your customers:

  • Your current customers when used in an already existing location.
  • Your future customers, in case you’re considering opening a new branch.

Get insights on customer data from inside and outside your store.

Proximus team

Proximus keeps you informed on the latest news and trends for ict professionals.
 

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