Monday, 31 October 2016, a long weekend and the first day of the Book Fair. To find out who visited the event at Antwerp Expo, a report was prepared via MyAnalytics from Proximus. To work out who visited the Book Fair that day, the two mobile coverage areas in which Antwerp Expo lies were selected and analyzed.
On 31 October, a total of 61,300 unique visitors were detected in the two coverage areas selected. This figure includes the people who live in these coverage areas and traffic in the neighbourhood, not necessarily the number of people who visited the Book Fair.
126 visitors came from the Netherlands.
There is a clear trend in visitors between 10.00 am and 6.00 pm, the Book Fair opening hours. The visitors from the Netherlands, too, were all present precisely between 10.00 am and 6.00 pm.
MyAnalytics is a self–service portal that can be used to create your own Analytics reports. The analyses are based on anonymous and aggregated mobile network data from Proximus, admittedly extrapolated so that the the entire population is very faithfully approximated. Reports cannot be drawn up if fewer than 30 people are located.
Your report is ready within 48 hours and will give you a host of new insights. Furthermore, you will shortly be able to map out movements in the coverage areas or watch flows of people in real time.
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