Use, Reuse, Recycle: Proximus collects old phones

Published on 17/10/2022 in Inspire

Proximus is committed to a circular economy. Under the slogan ‘Use, Reuse, Recycle’, it wants to collect old mobile phones. Did you know there are 250g of gold in a ton of mobile phones? The proceeds support entrepreneurs in Congo.

Use, Reuse, Recycle: Proximus collects old phones

“Proximus has always attached great importance to corporate social responsibility,” says Frédéric Lhostte, Circular Economy Lead Enterprise Business Unit at Proximus. “Sustainability is one of the pillars of our strategy. Recycling, using less and using longer. That is our motto. We have been a CO2-neutral company for our own activities for some time now. Proximus commits to reach net-zero greenhouse gas emissions across the value chain by 2040 from a 2020 base year.

To call attention to the concept of circular economy, Proximus yearly collects old mobile phones to give them a new life. The valuable raw materials from unusable phones will be ‘Recycled, Used and Reused’.

Enormous potential

The mobile phone is a device with a fairly limited lifespan. “It’s estimated that people have at least three million old phones somewhere in a drawer or a closet in our country,” says Frédéric Lhostte. “Currently only five percent of old phones are recycled, while a mobile phone is ninety percent recyclable.” With this initiative, Proximus wants to make the consumer aware of the enormous potential hiding in that mountain of old mobile phones – and in electronic waste in general.

Fifty times more efficient than mining

‘Use, Reuse, Recyle’ emphasizes urban mining; instead of extracting raw materials by conventional mining, the project goes in search of raw materials in the city by recycling old phones. “Urban mining is fifty times more efficient than conventional mining,” Frédéric Lhostte explains. A ton of ore yields 5 grams of gold. A recycling company can get 250 grams of gold from a ton of old mobile phones.

Proximus collaborates with various partners in this. First of all, Proximus gathers all the collected phones at the Courcelles site. BrainscapeOpens a new window is the partner that checks whether a phone is reusable and separate out the electronic waste.

Urban mining is fifty times more efficient than conventional mining.

Frédéric Lhostte, Head of IoT & Analytics and Circular Economy Lead Enterprise Business Unit at Proximus

The actual recycling of raw materials takes place at Umicore in Hoboken; gold, silver, copper and palladium, among other things, from the circuit boards of the mobile phones, in addition to cobalt, lithium and nickel from the batteries. “Furthermore, anyone who brings his old mobile phone into a Proximus Shop gets € 20 extra trade-in value for doing so,” Frédéric Lhostte continues.

Eight: support to Congo

Eight is a Belgian organization that provides financial support to a small town in Congo. The people are using this to start their own small business. In this way they are developing their own alternative to working in illegal, dangerous and unhealthy cobalt mining. “Eight distributes the money via an app, so that the people in Congo can pay digitally with their mobile phone,” Frédéric Lhostte concludes. “So the circle is complete.”

Frédéric Lhostte has a passion for innovation, new trends and the positive impact of new technologies on our daily lives. He has been the head of the IoT & Analytics department since 2010. He is also a Circular Economy Lead for the Enterprise Business Unit at Proximus.

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The circular economy campaign of Proximus has inspired ING, the WICO campus Lommel school and the Vlaamse Milieu Maatschappij to collect old smartphones.

ING only participates in campaigns with a clear added value to society and when it is in line with the internal philosophy completely.

Nadia Herremans, Customer Journey Expert at ING

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To me, the interest from the students is even more important than the number of devices collected. You really notice that sustainability fascinates them.

Marleen Berx, Leerkracht aardrijkskunde en wetenschappen at the WICO Campus Lommel

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With a view to location and time-independent working, we have put more than eight hundred new smartphones into service.

Rik Callebaut, IT asset beheerder at the VMM

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