When technology shapes new business models

Published on 13/08/2021 in Customer Stories

When technology shapes new business models

Companies no longer wish to work alone, but in an ecosystem with other companies. How do you do that? By using technology as a co-creation tool to optimize and innovate. An interview with Anne-Sophie Lotgering, Chief Entreprise Market Officer.

Today, we are seeing new partnerships between companies and organizations from very different sectors. What is the objective of this strategy?

“The way we think about technology and how we use it is no longer the same. Companies are realizing that technology is not just a way to optimize their operational processes but also, and above all, a way to create new business models. They no longer want to work alone, but in an ecosystem with technology companies, startups, academics, and many other structures so that they can collaborate with specialists in these fields.”

Technology has become a survival tool for businesses.

Anne-Sophie Lotgering, Chief Entreprise Market Officer of Proximus

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Is technology becoming a real tool for shaping strategy and business models?

“Yes, it is. Technology allows us to imagine new business models, allowing of a better understanding of the end customer’s needs, a more advanced segmentation, an accelerated Time to Market and not only in project mode, but also at scale. This is how many partnerships are created. With the evolution of technology and the acceleration of its use, the different sectors, vertical or B2B, are undergoing a real transformation.

Let us take the example of the RPA (editor’s note: Robotic Process Automation), used to optimize operational processes or the mining and analysis of data to develop ever more advanced solutions based on anticipated customer needs.”

What is the added value for the end customer?

“There is incremental value added through co-creation. For example: how 5G can transform our business models of tomorrow already today, and this by defining concrete use cases

Thanks to 5G, you’re able to establish a cordless connection with the same high standard of services as a fixed network. Handy, as, in that way, you eliminate the need for cabling. Instead, you install sensors and cameras, for example, where you want them, even in hard-to-reach places.

Furthermore, 5G offers the possibility to send high volumes of data concurrently, thus keeping latency to a minimum.

When controlling drones remotely that’s essential because they have to be able to respond instantly to a command from human pilots.

When it comes to anything related to innovation, it is a question of proposing solutions that combine the know-how of one company with the expertise of another. We collaborate with BESIX around the building we call e-building or with Signpost in the education sector.”

We offer solutions that combine the know-how of one company with the expertise of another.

Anne-Sophie Lotgering, Chief Entreprise Market Officer of Proximus

Can you give us examples of innovation that could change the way we live and work?

“Technology is everywhere. At work or at home. I think looking at the many contributions of technology is essential. Drones, predictive maintenance and energy-efficient solutions are all innovations that make our lives much easier.”

Does this also mean that it is very difficult to imagine the world of tomorrow and the hi-tech solutions that employees will be able to provide in the company? “It has been said that corporate workers are frustrated because they do not have the same intuitive tools they have at home.

Following the pandemic, this dichotomy tends to disappear, companies try to give their employees a maximum of collaborative tools to continue working remotely in an optimal way. Technology has become a survival tool for businesses and we are all thinking about what it can do for us tomorrow. It is up to us to channel our ideas and make it a reality!”

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