Be-Mobile launches electronic ticket for De Lijn

by ProximusProximus23/09/2016

Be-Mobile launches electronic ticket for De Lijn

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As from 19 September, people traveling with De Lijn will be able to pay for their journey with Be-Mobile's 4411 app. With the m-ticket, an electronic ticket, Be-Mobile wants to make cash-free purchases of public transport tickets easier. An m-ticket costs 1.80 euro and is a first for the Belgian public transport sector.

With the m-ticket, Be-Mobile is following on from the success of the SMS ticket of De Lijn and SMS parking. "With the 4411-app we make it easier for people to pay for their journey with De Lijn, since they don't need to have cash on them", tells Stephane Jacobs, Director Business Unit Mobility Payment at Be-Mobile. "This way we enable people to pay for different means of transport without any worries. Besides bus or tram journeys, you can also pay for a parking space and for charging an electric car. In the long run we also want to offer other means of transport. For example, the app will also become an attractive proposition for companies wanting to offer their employees a mobility budget instead of a company car."

EUR 1.20 cheaper than buying a ticket from the driver

If you want to buy an m-ticket you must first install the free 4411 app. Once you have done that you can order an m-ticket with just a few taps on your smartphone screen. It is not necessary to enter an order code. An m-ticket allows you to transfer to another bus or tram as many times as you want during a 60-minute period. The m-ticket costs 1.80 euro, which is 1.20 euro cheaper than a ticket from the driver.

Colors against fare dodgers

The 4411 m-ticket is protected against fraud in various ways. Since the m-ticket's colors change continuously during its validity period, it is impossible to use a screenshot as a ticket. You are billed for your purchased m-tickets afterwards. Users of the 4411 app can pay via their telecom bill, by credit card or bank transfer. The app of Be-Mobile can be downloaded from the various app stores (Android and Windows). The App Store (iOS) follows soon. 

Mobility as a Service

In 2007, Proximus (now the main shareholder of Be-Mobile) was the first operator through which users of De Lijn could purchase an SMS ticket. Since then, 4411 customers have ordered more than 16 million SMS tickets. 4411 is now a brand of the Smart Mobility firm Be-Mobile, specialized in Mobility-as-a-Service applications. With Mobility as a Service, the user does not invest in a means of transport, but rather buys a tailor-made mobility solution to reach his destination. Be-Mobile distributes 1 million SMS and parking tickets per month. 

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