Published on 20/08/2018 in Inspiration
What does your company offer? Where is your business located and what are your opening hours? Before potential customers get in touch, they’ll want answers to some of these important questions. Your website will therefore often be the very first point of contact for your business.
A good web page will ensure you look like a professional even before the customer has set foot in your premises. This first impression is a great starting point to turn an interested visitor into a customer.
Your website is also useful to people that already know your business. It is where you can share your services and products, announce promotions and aggregate all the important practical information relating to your company. The result? A customer that keeps returning to both your website and your business.
Why do you need a professional company website? It’s simple: because if you don’t have one, you’ll miss out on potential customers. Let’s look at Bert, a roofing specialist from Gent, as an example.
A website is one of the most powerful marketing tools available. Your site can convince a new visitor of your strengths in a heartbeat.
This is most certainly true in competitive fields (like transport, construction, care or accommodation and horeca), where a good website can be the deciding factor for a visitor. As soon as they land on your pages, you have an opportunity to showcase the fact your product or service is the best choice.
Furthermore, a website is the perfect tool to expand your target audience. If today, most of your clients live in your neighbourhood, a well designed website can help change that.
You don’t have a great website? You are guaranteed to miss out on customers. Too bad, especially since it has become easier than ever to have a new website built.