To get your website to appear as high as possible in Google you can optimize it. This is called Search Engine Optimization. You do this by clearly structuring your website and furnishing it with relevant content.
Exactly how Google ranks sites is confidential, but the internet giant is happy to give tips to give you a boost:
Search Engine Advertising involves the paid links that appear at the top of the Google search page. You recognize them by the ‘Adv.’ icon.
You make your own website appear at the top as an advertisement by buying search terms via Google AdWords. For example, “lawn” or “lawnmower” if you operate a garden center, or “life insurance” or “damage claim” if you offer insurance.
Buying takes place via an auction system; the more a search term is Googled, the more companies want it and the more expensive it is. The quality of your website is also taken into account. So a logically categorized and fast website is a must. You pay, by the way, only when a surfer actually lands on your site.
So put simply, the difference between SEO and SEA is that SEO is free, but works more slowly; it’s a long-term process for building up online familiarity. With SEA you jump to the top of a search page immediately, but it does also cost you money.
One last tip: be sure to also “claim” your business on Google. This is free and linked to the Google search engine. For example, you can leave photos and opening hours here. And also view simple analytics; for example, the number of visitors who clicked through to your website. You do this via Google My Business.
Google My Business is of course also included in our Bizz Online offer, with which you give your business an internet presence quickly and professionally.
Do you want to a take a course yourself to get your company ready for the digital world? Take a look at the Google Digital Workshop.