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What is it about?
For (too) many companies, innovation and customer orientation are still opposites that are almost impossible to reconcile. But the most successful companies, nowadays, are precisely those that succeed in interweaving both these factors in their corporate model. In this book, Marion Debruyne passes on the tools and methods you need to put your customers center stage and be innovative at the same time.
Why should you read this?
In this book, Marion Debruyne presents the ‘Connect – Convert – Collaborate’ methodology and the right way to implement it. That way, businesses can both innovate successfully and build up a market-oriented strategy. (At the moment only available in Dutch)
About the book
“If I’d asked people what they wanted, they would have probably said faster horses.” This famous quote from Henry Ford (although in fact it’s doubtful whether he actually ever said it) should really have disappeared into the mists of time long ago, says Marion Debruyne.
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