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Having a lot of visitors is nice, but conversion is what really counts. Visitors and (potential) customers need to get an immediate picture of what you have to offer. Also remember that a professional logo is your web shop’s essential business card.
Visitors have to be able to browse your site quickly and efficiently. On product pages, all attention should focus on the product. Make the top part of your site as small as possible, so visitors can immediately focus on your offer.
It’s quite indispensable: the little basket icon that indicates your shopping cart. Make sure it is always visible on-screen so customers can quickly add products. When they’re ready to buy, make sure they can do so quickly, safely and transparantly. If not, this is a major reason why customers shop but don’t buy on your site.
Buyers need to be able to set up an account so they can order more easily next time, they can check the status of ongoing orders and look at the history of their purchases. If you offer a lot of products, it’s best to make sure the search function works really well.
This seems very straightforward but, nonetheless, a lot of shops go wrong here. People want the same experience online as they have offline. They have to be really sure before they buy a product. So make sure your product photos are of the best quality and show all the necessary detail.
People are very sensitive to promotions and discounts, as any market vendor can tell you. You immediately draw the attention of the potential buyer. So always put promotions in the spotlight, especially on your home page. Also mull over convincing arguments such as free shipping and trial offers. A great banner can do wonders.
Put your customers at ease during the purchasing process. Even when they shop online, they like to have someone available who can answer their questions. Online, you need to replace the traditional shop assistant with an extensive FAQ. If you really want to cater to your customers’ concerns, you might think about 24/7 hotlines and live chats.
Quality labels are small images or logos of external parties that guarantee the safety of your web shop. These labels give your customers an enhanced sense of security. This is essential, because visitors are more likely to buy when they know they will be safe. Find out more about Belgian eCommerse labels in our previous article.